Case Study.
The Founder: Rich came from a recruitment and architecture background, with a clear vision: to build a next-gen talent agency connecting world-class creative talent with the luxury retail market in the UK.
His focus? High-end, design-led global brands like Tesla, Gucci, Aesop, Moncler, and Apple — companies that demand both creative excellence and operational precision.
The Challenge: Starting from scratch meant laying the full foundation, refining the proposition, building credibility, and launching with impact in a highly competitive space.
The Partnership: From day one, I’ve worked closely with Rich to bring his vision to life. Together, we’ve:
Developed a go-to-market strategy
Built and refined ICPs and data lists
Designed and launched a sales process & CRM
Crafted clear, compelling messaging and a client deck
Helped shape the brand and website
The Outcome: It’s still early days — we’re refining the positioning and iterating based on real feedback — but the response so far has been strong. The agency has already secured exclusive representation for four standout creative talents, and early conversations with top-tier brands are showing real traction.
“Charlie just gets it. She thinks like a founder, moves fast, and gets you out your head. No fluff, no over-complication, just clear thinking, solid execution, and someone in your corner who knows what it’s like to build from the ground up. ”