Case Study.
The Founder: Craig had grown Hyble (a leading MarTech platform supporting the biggest brands in the alcbev industry) into a 100-person, £10 million-revenue company and had just landed a ‘whale’ in the US.
The Challenge: Hyble already had a solid product, loyal clients & good momentum. But to reach the next milestone, he needed further investment, a stronger focus on enterprise reach, higher brand visibility & more A-players to get **it done.
The Partnership: What started as a conversation about LinkedIn, turned into several months supporting Craig & the C-Suite with building brand awareness through socials, press and speaker events. Building a targeted US-focused database of over 6k, leading on outbound sales, and bringing AI automation to increase efficiencies.
The Outcome: During my time, Hyble has won multiple industry-recognised awards, reached 96% engagement on LinkedIn, secured follow-on investment from BGF and started new business conversations with companies like Moët Hennessy , Heineken and BrewDog.
“Awards, press and investor interest are compounding, and for the first time in years I’m not quite so buried in the weeds. Charlie thinks like a founder, she jumps on stuff quickly and with ease. ”