Case Study.
The Founder: Liv — a solo founder and absolute force — was at the beginning of her journey with Persi, an AI-powered styling platform helping fashion retailers deliver deeply personalised product discovery within their own eCommerce experience.
The Challenge: As a first-time founder, Liv had the vision — but after months of consulting to stay afloat, she needed to raise her first round, build an MVP, secure real traction, and find someone in her corner to sanity-check the chaos and cut through the noise.
The Partnership: It started with a 45-minute call. Liv shared her vision, her blockers, and asked for feedback. What began as a simple deck and narrative rewrite quickly evolved into three months of hands-on support — from helping her find her CPTO to build her MVP, to brokering retailer conversations for pilots, to being her 24/7 WhatsApp sounding board. I helped Liv stay focused, make confident calls, and keep things moving — with practical, hands-on support every step of the way.
The Outcome: Liv didn’t just raise — she over-raised by 90%. She secured two B2B pilots, found her first team hire, and mapped out a clear, confident 100-day roadmap to take Persi forward.
“From the first call, Charlie just got it. She understood my vision instantly and knew exactly where to focus. But what really blew me away was her network — her intros didn’t just get me meetings — they moved things forward fast. People trust Charlie, which meant they were willing to take a bet on me. That kind of credibility is priceless when you’re just starting out. ”